Effective Date: July 31, 2026 · Last Updated: July 31, 2026
These Terms of Service ("Terms") are a binding agreement between Amora ("we", "us") and the person or entity that creates an account or uses the Services ("you"). By installing the app, creating an account, calling the API, or embedding the widget, you agree to these Terms.
Amora provides AI virtual try-on software delivered as a Shopify app, a hosted API, and embeddable widgets. We may update, add, or remove features over time.
You must be at least 18 and able to form a binding contract. You are responsible for your account credentials, API keys, and public tokens, and for all activity under them. Notify us promptly at shrut@amora.org.in of any unauthorised use.
"Your Content" means the product images, garment images, catalogue data, brand assets, configuration, and any photos or other materials you or your users submit to the Services.
You retain all ownership of Your Content. You grant Amora a worldwide, non-exclusive, royalty-free licence to host, store, transmit, reproduce, adapt, and display Your Content solely to the extent necessary to operate, provide, secure, and support the Services for you — including generating try-on images at your request and delivering them to your storefront or API client.
This licence does not permit Amora to use Your Content, your customers' photos, or generated images to train, fine-tune, or develop AI or machine-learning models, or for any purpose other than providing the Services to you. The licence ends when Your Content is deleted from the Services or your account is closed, except for copies retained transiently in backups until purged on our normal cycle.
You represent that you have all rights and permissions necessary to submit Your Content and to grant this licence, including any consent required from people depicted in photos.
As between you and Amora, you own the try-on images generated from Your Content, subject to the rights of any people depicted in them and to any third-party rights in the underlying garments or brand assets. Amora claims no ownership of generated images.
You will not, and will not permit anyone to:
Subscription fees are billed in advance for the billing period. Usage-based charges and top-ups are billed as incurred or prepaid. Fees are stated exclusive of taxes, which you are responsible for. Failed try-on generations are not charged; only successful generations consume credits. Except where required by applicable law, fees and used credits are non-refundable. We may change pricing on prospective notice.
If you use Amora through Shopify or another platform, that platform's terms also apply to your use of it, and Amora is not responsible for the platform. Billing made through a platform's billing API is subject to that platform's rules.
You may stop using the Services and close your account at any time. We may suspend or terminate access, with notice where practicable, for breach of these Terms, non-payment, security risk, or legal requirement. On termination, your right to use the Services ends and Your Content is deleted in accordance with our Privacy Policy.
The Services are provided "as is" and "as available" without warranties of any kind, express or implied, including merchantability, fitness for a particular purpose, and non-infringement. We do not warrant that generated images will be accurate, photorealistic, free of artifacts, or that they will increase sales or conversion, or that the Services will be uninterrupted or error-free.
To the maximum extent permitted by law, neither party is liable for indirect, incidental, special, consequential, or punitive damages, or for lost profits, revenue, goodwill, or data. Amora's total aggregate liability arising out of or relating to the Services and these Terms will not exceed the greater of (a) the amounts you paid to Amora in the 12 months before the event giving rise to the claim, or (b) INR 10,000 (approximately USD 120). These limits do not apply to liability that cannot be excluded by law.
You will indemnify and hold harmless Amora against third-party claims arising from Your Content, your use of the Services in breach of these Terms, or your violation of law or third-party rights.
We may update these Terms. Material changes take effect no less than 14 days after we post them or notify you, except changes required for legal or security reasons, which may take effect immediately. Continued use after changes take effect means you accept them.
These Terms are governed by the laws of India, without regard to conflict-of-laws rules. The courts of Delhi, India have exclusive jurisdiction, except that either party may seek injunctive relief in any court of competent jurisdiction. Nothing in this section deprives a consumer of the protection of mandatory local law.
These Terms are the entire agreement between the parties on their subject matter. If any provision is unenforceable, the rest remains in effect. Neither party may assign these Terms without the other's consent, except Amora may assign to a successor in a merger or asset sale. A failure to enforce a provision is not a waiver.
Amora
shrut@amora.org.in
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