Last Updated: August 2026
These Terms of Service ("Terms") govern your access to and use of Amora's website, applications, API, widget, and any related services (collectively, the "Services"), operated by Amora ("we", "us", or "our"). By creating an account, installing our application, embedding our widget, or otherwise using the Services, you agree to be bound by these Terms and by our Privacy Policy.
If you are entering into these Terms on behalf of a company or other legal entity, you represent that you have the authority to bind that entity, in which case "you" refers to that entity.
Amora provides an AI-powered virtual try-on platform for fashion brands. The Services allow end shoppers to upload a photo of themselves and see garments from your catalogue rendered on their own body. We deliver the Services via a Shopify app, a browser widget, and a REST API.
We may add, modify, or remove features from time to time. We will provide reasonable notice of material changes that adversely affect paid users.
To access most Services you must create an account and provide accurate, current, and complete information. You are responsible for maintaining the confidentiality of your API keys, public tokens, and account credentials, and for all activity that occurs under your account. Notify us immediately at shrut@amora.org.in if you suspect any unauthorised use.
Amora is offered on both pay-as-you-go and monthly subscription plans. Details of current plans, included try-on volumes, and per-try-on overage rates are published on our Pricing page.
Billing: Subscription fees are billed in advance on a monthly basis. Pay-as-you-go usage is billed against your account's credit balance as try-ons are generated. All fees are quoted in INR and are non-refundable except where required by applicable law.
Credits: A try-on is billed only if it completes successfully. Failed generations are not charged. Trial or promotional credits, if any, expire per the terms under which they were granted.
Plan changes: You may upgrade, downgrade, or cancel your subscription at any time from your account settings. Downgrades and cancellations take effect at the end of the current billing period.
Your content: You retain all rights to product images, brand assets, and shopper-uploaded photos routed through the Services ("Your Content"). You grant Amora a worldwide, non-exclusive, royalty-free licence to host, process, transmit, adapt, and display Your Content solely to (a) provide the Services to you and your end shoppers, and (b) improve Amora's AI models as described in our Privacy Policy.
Consent: You represent that you have all necessary rights and consents to submit Your Content to the Services, including any consents required from shoppers whose photos are uploaded.
Prohibited content: You may not use the Services to process content that is unlawful, infringing, defamatory, sexually explicit, or that depicts a minor. We may remove content or suspend accounts that we reasonably believe violate this Section.
You agree not to:
The Services, including all associated software, models, designs, and documentation, are owned by Amora and are protected by intellectual property laws. Except for the limited licence expressly granted to you in these Terms, no rights are transferred. "Amora" and the Amora logo are trademarks of Amora and may not be used without our prior written consent.
The Services rely on third-party providers including Shopify, Razorpay, Supabase, and cloud infrastructure and AI providers. Your use of those third-party services is governed by their own terms and privacy policies. We are not responsible for the acts or omissions of third-party providers.
You may terminate your account at any time from your account settings. We may suspend or terminate your access to the Services if you materially breach these Terms, if we are required to do so by law, or if we discontinue the Services. Upon termination, your right to use the Services ceases immediately; provisions of these Terms that by their nature should survive (including sections on payment, content licence, intellectual property, disclaimers, and liability) will survive.
The Services are provided "as is" and "as available". To the fullest extent permitted by law, we disclaim all warranties, express or implied, including implied warranties of merchantability, fitness for a particular purpose, non-infringement, and any warranty that the Services will be uninterrupted, error-free, or produce specific results. AI-generated results may vary in quality; we do not warrant that any try-on will be photorealistic or free of artifacts.
To the fullest extent permitted by law, Amora and its officers, employees, and affiliates will not be liable for any indirect, incidental, special, consequential, or exemplary damages, or for any loss of profits, revenue, data, or goodwill, arising out of or relating to the Services, whether based in contract, tort, or otherwise, even if advised of the possibility of such damages.
Our total aggregate liability arising out of or relating to these Terms or the Services will not exceed the greater of (a) the amounts paid by you to Amora in the twelve months preceding the event giving rise to the claim, or (b) INR 10,000.
You agree to indemnify and hold harmless Amora and its officers, employees, and affiliates from any claim, demand, loss, or damages, including reasonable attorneys' fees, arising out of (a) Your Content, (b) your use of the Services in violation of these Terms, or (c) your violation of any law or the rights of a third party.
These Terms are governed by the laws of India, without regard to conflict-of-laws principles. Any disputes arising out of or relating to these Terms or the Services will be subject to the exclusive jurisdiction of the courts located in Delhi, India, except where such exclusivity is prohibited by applicable consumer protection laws.
We may update these Terms from time to time. Changes will be posted on this page with an updated effective date. For material changes, we will provide reasonable prior notice via email or a prominent notice within the Services. Your continued use of the Services after any changes take effect constitutes your acceptance of the updated Terms.
If you have questions about these Terms, contact us at shrut@amora.org.in.
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